New Ideas: Ordinary is Extraordinary

With the initial issue of this journal, a new challenge has been offered to the world of sports nutrition: initiate "team oriented" research and clinical trials in order to make dynamic progress in terms of understanding and applying nutrition principals to the field of competitive sports. It is our further challenge that these teams think "outside the box" in terms of their approach to elucidating new concepts through which nutritional interventions might play a role in the regulation of muscle growth and repair, athletic performance and endurance, and mental acuity. What was once thought of as extraordinary might now be approached as ordinary, if the correct composition of "teams" were formed. Sports Nutrition Review Journal. 1(1):67-68, 2004.